 Table
of Contents
- Book Marketing Basics
- How to Write a Marketing Plan
- You’ve Submitted Your Manuscript.
Now What?
- Hire Your Own Publicist
- Press Materials
- The Print Publicity Campaign
- The Publicity Tour
- Get on The Oprah Winfrey Show
- Media Training: How to Give a Great Interview
- Bookstore Appearances and Speaking Engagements
- Online Marketing
- Set Up Your Own Publicity
- Parting Thoughts
Resources:
A Directory of Services for Authors and Publicists
Appendices:
Sample Press Release
Sample Pitch Letter
Sample Media Alert
Sample Tour Schedule
Index |
